Anitta × Free Fire — Building a Music Experience Inside a Global Game
Developing a strategic purpose for the partnership, aiming to expand female presence in the gaming universe while celebrating and amplifying the representation of Brazilian culture.
Burger King × Free Fire - Building a partnership that leapt from the screen into the real world
Creative direction and development of the campaign’s visual identity, focusing on packaging design, campaign strategy, and co-creation of the combo in collaboration with the Burger King team.
